In partnership with Central Group, JD.com plans to launch JD CENTRAL, a new online platform, on September 28, which will expand operations into Thailand. Formerly known as Jingdong, JD.com is one of China’s leading e-commerce retail platforms, and has a mission to expand globally. This launch will add to the move into Southeast Asia, with already established platforms in Indonesia and Vietnam. JD Central began test operations in June, and sales were beyond expectations. Consumers have a wide range of categories to choose from on the site. For example, electronics, fashion, home, cosmetics, toiletries, beverages, books, and music are just some of the categories for available items. Popular Chinese brands such as OnePlus and Lenovo are also available.
JD.com is known for the use of efficient technology and rapid delivery speed. Now Thai consumers can enjoy same-day delivery in Bangkok. Vincent Yang, CEO of JD CENTRAL, says this exciting expansion “will provide Thai customers with a truly world-class e-commerce experience.” He also believes that they will become Thailand’s most trusted brand. JD.com always works closely to ensure leading Chinese brands are accessible to customers, like Vipshop, an online apparel retailer, which will be available on JD CENTRAL. Another company that recently joined the JD.com platform is San Miguel, a citrus company. Now their fresh produce will be available through the e-commerce site.
In an effort to boost the Chinese fruit and vegetable market, eighteen additional fruit producers have also joined. Wu Zhengzhi is the General Marketing Manager for the Jingdong Mall Fresh Food Division, and he sees the addition of fresh produce as a boost to the Chinese market, but also encouragement for consumers to eat healthier with easier access to fresh foods. Relying on the established delivery procedures already in place at JD.com makes the process of providing fresh food to customers through an e-commerce platform a viable option. With these continued areas of growth, JD.com is on the fast track to achieving the mission of becoming a global retail powerhouse. By providing a wide variety of quality brands, and unmatched delivery speeds, the company promises customers a superior experience.