The secret behind Fabletics that gave Amazon a run for its money

What happens when you use a mix of the clever business model, smart branding and membership program, strategic positioning with exclusive activewear? You end up with a brand like Fabletics by Kate Hudson which becomes an instant success and starts to compete with online giants like Amazon. It is not a mere story rather the saga of Fabletics that has captured a huge activewear market share from Amazon, and it is still going strong. This brand has already become a $250 million-dollar business within its first three years, and there is a mix of creative tactics behind such an unprecedented success.



Fabletics is one of the most popular and trendy “Athleisure” brands that sells sportswear, accessories as well as gears for both the male and female segments. However, it is more than an activewear brand as it comes with first of kinds membership offering exclusive outfits which are precisely selected for them based on the member’s lifestyle and preferences. This online subscription retailer was founded on October 1, 2013, by Kate Hudson, Adam Goldenberg, and Don Ressler as a subsidiary of JustFab. In addition to its online store, the company also has a number of shops in some of the most exclusive places in the USA including New Jersey, Las Vegas, North Carolina and much more. In addition to these, the company also uses pop-up stores in different cities for promotion purposes as well. It has a unique membership program which is actually free.  However, if the members skip purchasing, they are charged with $49.95 per month, and it is converted into lifetime store credit.



Along with its unique membership subscriptions, Fabletics has some strategies that have made this brand a huge success. Among those, their “Reverse Showrooming” concept is truly groundbreaking. The consumers usually visit their website in the first place and then go to the store to make the purchase and Fabletics actually encourage this as it builds a stronger relationship with their clients. It is also convenient for the clients to research about the products they want to buy and then actually purchase it from the shop. In addition to reverse showrooming, Fabletics is also quite tactful in using the customer data they have collected through surveys and purchases. Based on this, they stock their shops with products and activewear which are in demand. While most of the brands heavily stock up their stores with random items, Fabletics only keeps a line of items that their customers are looking for. This has been possible just because they use their data more intuitively. They use the same data to focus and develop a better focus on accessibility, people and culture. By using the specific data, they know their clients very well and prepare their promotion which is specific and strategically targeted. These are the reasons; Fabletics is doing so good and competing directly with Amazon.

There Are Many Unborn Ideas–However, Billy McFarland Has Launched One Idea That is Very Much Alive and Working

Billy McFarland, creator of the stylish Magnises black card, is a visionary and a realist. The coupling of the two, preceding characteristics is a preferred and unusual dynamic. How else did this twenty-there year old, enterprising, socially minded entrepreneur come to the doors of success, at such a youthful age? Vision is the driving force. Clarity is its partner. Billy is very much in tune with his business model. He does not mince words when it comes to the purpose of his card.

Here is what the Black Magnises card offers the Millennial:

1) It provides discounts, relative to the most stylish clubs and eateries and other retail locales, within the city of New York;
2) It allows easy access into, hard-to-gain-entry, popular club locations. Many Millennials have stated that they truly find the preceding feature very useful;
3) The black Magnises card allows the Millennial user a way to network, conveniently, with his or her peer group, and persons engaged in other sectors and industries. (Imagine what occurs when a fashion enthusiast meets up with an individual employed within the technological sector.) Fashion and technology combinations are now, being coupled, in very useful and practical ways.
4) The black Magnises card can be linked to a bank or credit card.

The four features aside, the Magnises company makes it possible for its members to enjoy many other terrific events and opportunities. According to Business Insider, Billy McFarland, in way of creating his Magnises black card, has quite literally paved the way for the Millenial professional, to achieve much in the way of professional networking success.

How Oncotarget Is Helping Oncologists Change Medicine

The Tumor Research Journal Of Our Decade
Much of the research is first published in the research journal Oncotarget. Founded in 2010 by Impact Journals, Oncotarget gives oncologists a means of sharing their research with each other and ultimately fighting many diseases.

Sharing Data When It Matters
Oncotarget splits its research into 5 categories reflecting the various areas of tumor research. These categories are Immunology and Microbiology, Aging, Autophagy And Cell Death, Chromosome, and Pathology Beyond Oncology. The first category relates to tumors and the immune system. A typical article in this category would discuss the way microflora, such as contagious bacteria and viruses, and way these microbes produce tumors or turn benign tumors into something more malignant.

Articles in the aging category relate to research into the impact aging has on tumors. The risk for many cancers increases as people age or tend to affect older patients in ways distinct from their impact on younger patients. Autophagy and Cell Death is concerned with the ways that cellular death affects the development of cancer while Chromosome contends with the important of chromosome danger in the development tumors. Finally, Pathology Beyond Oncology on. deals with ways tumors are connected to diseases outside of the field of oncology. It is well known that many diseases such as diabetes and obesity are linked to tumors in casual relationships. Understanding the effects of overall bodily health gives oncologists a better understanding what they need to do to give their patients a fighting chance.

Groundbreaking Research For Our Time
The research in Oncotarget deals with medical issues affecting us today. Recently, Oncotarget published an article discussing the impact of e-cigarettes and flavoring on gum tissue. After ananlyzing the data the authors concluded that e-cigarette consumers had higher levels of inflammation markers linked to tumor development. Research into topics on such as these are exactly why Oncotarget has established a strongly respected name for itself. In the same fashion that scientists in the past made the first links between tobacco and cancer, Oncotarget researchers are connecting the links between our modern lifestyles and tumors. The challenge for physicians and researchers is an ongoing battle.

Learn more about Oncotarget:

Try Something Start Something Good

When Guest of a Guest interviews Doe Deere about Lime Crime they want all the pretty little details and she lets them have it. To this end, the interview starts with her childhood in Russia and flows to growth into young a young entrepreneur. She owes her childhood days to Russia where a glimmer of what is to be can be seen, but her life in New York City is where the story gets rich. She does not know that her childhood dreams included what her life is now. But given the unprecedented raw material that is her life, it is hard to that she could have had a dream of the here and now.

The fulfillment of a want to be a musician is what opened the door to the life and business that she has now. It is her experiences as a musician that spark the ideas of career and marketing in her mind. But is make up that turns out to be the oil that sets the flame that is Lime Crime. The whole process appears to be a reoccurring theme in her life that mirrors a time back in Russia when she sells temporary tattoos to friends and class mates. The re-occurrence is that no one has ever seen them before. For Deere, it is all about the new and not yet explored side of beauty and expression. Persistence plays a part in it as well. After spending her childhood in Russia, Deere lived in New York City for fourteen years forming a niche lifestyle that starts in Manhattan and ends in Brooklyn.

Along the way, she plays in a band, meets her husband and gets serious about doing business. What she learns from the long road through success is to follow your heart. Lives by the idea that every person has an “it” factor, and when they find it; they connect to true potential.

That frame of mind and her own personal experiences is what bring Lime Crime to life. This is around 2008. Deere starts to make her own way through her own shades and colors. Like her other creative endeavors, people like her creative work product with explosive results. Today, Lime Crime make up Gives Doe Deere and the women who use her line more freedom of expression. She lives this concept well. With some experience in fashion design, Deere understands that hair, fashion and make up are methods of personal expression.

Follow Doe Deere on Twitter @doedeere

The Reason Why the Legendary Artist Norka Martinez Beleives in Miracles

According to Norka Luque, artists have a great responsibility to bring a message of hope to the people through their music production. Because our song’s lyrics move the people’s deepest emotions, ignoring that fact can be devastating. Both the musical and societal evolution have many things in common. Ne genres and rhythms are born. However, we should never change the message we want the people to take. While she was developing the song “Milagro,” Norka wanted to communicate to the people in the most comfortable manner. She wanted to pass a message of hope to those who have an overwhelming personal crisis to take heart. For this reason, they should keep hoping for a miracle to happen in their lives. Life is a transformation. It can happen anytime. She wanted to remind the people how her life is a result of several solutions that met with miracles to make it to success. Therefore, she chooses music to transmit love to the people.


Norka went to the University of France to pursue a bachelor’s degree in Business Administration. While in the country, she also attained Culinary Arts Certification. Norka kept communicating with herself about her future. She knew that music was the soul that made her wake up early in the morning. Norka wanted to become a star. While she was in school, she kept thinking about how she would nature her talent in music. She had an opportunity to join the Bad Moon Rising ad sang as a soloist.


For over four years, she had been waiting to meet the talented producer of her life. She met the well-known music producer Emilio Estefan. She begged for his attention. Norka explained to him about his passion for music. She showed him her work. In the end, Emilio extended an invitation to the studio the following weekend. She spent endless hours practicing and perfecting on vocals. They form the most important part of a world-class music production. This was one of the rarest opportunity that many young artists are searching. However, she is thankful for these miracles. Norka worked hard to impress Emilio Estefan. For this reason, he brought together a team of producers to work on her first production. Emilio was convinced about his choice. He made a legendary music artist.


The Educational Reforms Of Dick DeVos

Betsy DeVos attended Calvin College, and became intrigued with politics. For the past thirty years, she has participated in committees, organizations and political groups. Her father was Dick DeVos, a nominee for the Republican Michigan Governor. Betsy has participated in numerous groups focusing on finding solutions to social dilemmas. Most of the reforms she is seeking is accomplished through nonprofit groups and agencies. Her efforts cover a wide range of topics, from the arts, to churches, children and education. Her personal role in educational reform has accomplished several new programs in multiple states, covering excellence in education and programs that allow a choice in schooling. These programs have had enormous success, especially with Latinos. By visiting the Potter House school, she realized how difficult it was for many families to be able to afford to pay the tuition. Her commitment began by helping individual kids and expanding from there. Her support of this school has risen significantly since then. Dick DeVos then ran for The Board of Education in Michigan. In 1990, he was elected. He wanted to establish a scholarship foundation to help families who were struggling financially. Eventually, the American Federation for Children was created. This agency is all about helping families send their children where they can receive the best education through establishing the proper programs. Both Betsy and Dick DeVos commit a lot of time, experience and energy to improve educational choices and options for the children.



His father is Richard DeVos, one of the co-founders of Amway. Devos was the Republican candidate for the Governor in Michigan in 2006 but he did not win the election. He has been listed by Forbes as being number 67 in the category of the richest men throughout the United States. He has a total worth of around $5 billion dollars.


The choice we make to support important organizations that support our community, our children’s education, the importance of leadership and unbiased justice is often a reflection of the beliefs of our parents.


Services Offered by Cotemar

Cotemar is a Mexican company that specializes in offering services to the oil and gas industry. The company takes pride in providing efficient solutions to those in the oil industry. The main services provided are accommodation, food services, maritime support operations, and transport of materials and personnel with specialized vessels.

Cotemar offers a wide selection of accommodation and food services. The company provides requested catering and nourishment with a large variety of expertly prepared food. As for cleaning, Cotemar will take care of the laundry, bedding, and the cleaning of communal areas within the accommodation cabins. Accommodation vessels contain two to four person cabins along with communal areas. The vessels also can have cinemas, gyms, basketball courts, a television room, and other recreational areas. Cotemar holds itself to the highest standards of quality and health control in order to ensure the best service is being provided to its clients and for the welfare of its staff.

Cotemar has a fleet of specialized and maritime support vessels for the purposes of its clients in the Campeche Bay. Some of the vessels have a dynamic positioning system allowing them to be operated by computers via satellite and maintain a fixed position. Other specialized vessels Cotemar has in its fleet provide transportation for personnel and lightweight materials and serve as the link between the offshore operations in Campeche Bay and the Ciudad del Carmen. Also among its many vessels are tugboats, barges, those specifically for transporting abrasive bulk materials, and for firefighting as well. Cotemar follows the strictest regulatory control with its systems and is compliant with all necessary environmental regulations as well.

Cotemar focuses on providing excellent and efficient service, quality work in a timely manner, and maintaining a high level of social responsibility with its commitment to following environmental regulations.

Securus Video Visitation Normalizes Parental Incarceration

Scientists are pretty sure that continuous interaction between kids and parents boost cognitive skills, and is helping the prison population experience these benefits. Securus Technologies offers a web-based video visitation that allows prisoners to conveniently stay in touch with families. This service has especially been advantageous to the children of inmates because it keeps relationships intact.


Parental incarceration creates havoc on child relationships ,and for decades, one of the prevailing problems among families of inmates is the impact on children. Special face to face times can be the glue in relationships, not to mention, it strengthens ties. According to a Princeton University research paper, the incarceration of parents has often led to juvenile delinquency, and the typical prison visitation model could not discourage bad behavior. Overall, many prevention programs have been researched and developed, yet very few have been successful in curbing the negative aspects of not having a parent in the home. The Securus video visitation service has been a great success by answering social and psychological needs of children. It connects families in real time, regardless of time zone issues, and video allows children to see the general sincerity in a parents eyes.


There has been clear evidence that video interaction plays a significant role in a child’s life. Inmates are now able to communicate with kids at any time, as opposed to the typical twice a week in-jail visits. Moreover, the video visitation creates more of a normal environment, rather than subjecting children to the view of imprisoned individuals. One of the biggest complaints about in-jail visits are the travel time, then the long waits before visiting the inmate. The process can take a full day. Another obstacle is the amount of time allotted for the jail visit and the approved items that you can take along. These rules and guidelines can often become obstacles when visiting with children. Video visitation makes this so much more convenient.


What can prisoners do with video visitation? There are many advantages, for example, video allows reading stories at bedtime, going over homework, and having video breakfasts chats to prepare for school. These are just a few ways for inmates to remain involved. Securus video visitation doesn’t just positively influence a meaningful relationship among children but it also influences mental stability among inmates.


Securus video visitation has been able to enrich the lives of incarcerated parents by giving them accessibility, keeping relationships intact.

Securus Video Visitation Overview Video from Securus Technologies on Vimeo.

Malini Saba: One of the Best Period

As a close follower of the business and investing world, someone I think doesn’t get enough credit is Malini Saba. Saba has received praise for many different reasons, but I think the notion that she is one of the top investors of South Asian descent or as a woman is a somewhat inadvertently limiting. In my opinion, from the research I’ve conducted, she is not just one of the top investors of South Asian descent or as a woman, but one of the best period. She has even founded her own investment company, which she named Saban.

Her compassion for other people is something I, especially revere. A lot of wealthy people never take the time to think about the less fortunate, or people in need. Only donating to charities with the knowledge they’ll be able to later use the donation as a tax write-off to the IRS. I know, that can be hard to swallow, but it’s true. Saban has proven through her illustrious work in philanthropy that she is not at all like the previously aforementioned wealthy people in this article. She even started her own non-profit organization “Stree: Global Investments in Women non-profit organization” in 2001

Malini’s life hasn’t always taken place in the land of milk and honey, yet she still found a way to overcome her circumstances and the system. Which I find extremely motivating and empowering. Born in Australia, Malini came to the U.S. at just 19 with only 200 dollars to her name. She and her husband managed to scrape up enough money each month for rent, while they pursued their education at Stanford University.

Malini is the chairman and founder of Saban, A highly lucrative company with investment interests worldwide.

Malini’s non-profit organization “Stree: Global investments in Women,” was even supported by former U.S. President Bill Clinton. Stree is aimed at changing the way low income women and children gain confidence about who they are as a person, and where they’ve come from to this stage in their life now. In 2005 Malini gave 1 million dollars to kick start the world’s first heart research center for South Asian people.

To learn more about Mailini Saba Click Here