The idea of R.A.W was conceived when Dan Bethelmy-Rada realized that there is an untapped market for natural products worldwide. Dan, Global Brand President MATRIX, believes that today’s consumers want products that are 100% natural and have a minimum effect on the environment. Matrix introduced R.A.W in response to consumers’ demands making a holistic promise of; “Offering a range of products with exceptional environmental credentials from formulation to manufacturing techniques and packaging.”
Only the natural, effective and biodegradable ingredients with no sulfates, parabens, or silicone are used in the formulation. R.A.W respects the environmental principals of green chemistry while designing its formulas. “The sources for all of our products-from Moroccan Volcanic clay to Bolivian quinoa husk and Bulgarian coriander- are sustainable, fair and traceable” Dan Bethelmy-Rada explains. In order to lessen the resources used in production, Matrix examines the lifecycle of formulas from start to end. Ingredients used are from plants, minerals, fungi, honey, and seaweeds. Shampoo and hair conditional bottles are utterly manufactured from recycled plastic so as to reduce negative environmental impact. It is a fact that most products are more than 98% biodegradable and over 70 % of the brand’s product are made of natural products.
Although Dan and his team obscured a lot of obstacles in their R.A.W journey, they had one ambitious goal; never compromise naturalness. The high cost of production is one major challenge the team encountered. Huge investments are required to ensure that formulation, packaging and production are compliant with Matrix goal. A series of tests had to be conducted by Research & Innovations and Operations teams in order to match L’Oréal’s principles. Consequently, such high costs affect the ultimate price of the product. Time was also a major issue. The team had to work around the clock to find the resources needed and meet the launch deadlines. For instance, finding a clay source was a struggle as it got contaminated quickly during transportation. Rather than compromise the raw material, the launch had to be pushed until the right clay was sourced. After the launch, Dan Bethelmy-Rada is delighted at the 90% positive online feedback. Dan’s next big step is to launch R.A.W globally.
Read more from Dan here.
Nicolas Krafft was proud to be part of the team behind L’Oréal’s latest fashion show in Paris. Le Défilé L’Oréal Paris celebrated the diversity of beauty on a runway that was specially designed to float down the Seine river that runs through the capital of France. Along with big names in fashion that were in attendance, there were also stars from television, movies, and even the Paralympics in attendance. Even the models who graced the runway were incredibly diverse for these types of events. There is beauty everywhere and L’Oréal hopes to feature the many different types that are present throughout the world.
The mission of L’Oréal, to make beauty accessible to everyone through their products and campaigns, is shared by Krafft, who is passionate about the brand and the people behind it. The show featured the famed hair and makeup artists Stephanie Lancien and Val Garland. Together, they were able to create 70 new looks for the Paris show. There were 13 different brands that featured models at the show that included Miu Miu and Balmain amongst some other big names in the industry. Chopard also had the opportunity to feature their jewelry on the catwalk as well.
While many fashion shows are meant to be exclusive to the elite, Nicolas Krafft and L’Oréal wanted to make the show accessible to as many people as possible. The entire event was filmed by several different drones and then broadcast to more than 2 dozen countries. The show could also be viewed on huge screens that were installed along the shores of the river to be viewed by those passing by.
While Nicolas Krafft is a General Manager of the Pulp Riot brand from L’Oréal, he has been with the company for around a decade and a half in 5 other roles. From 1990 to 1995, Nicolas Krafft attended the University of St. Gallen where he studied Business Management. He later completed a Corporate General Management Program in 2006 at INSEAD. He has had a lot of involvement in L’Oréal’s attempts to modernize their image by portraying many different ideas of beauty.
No matter what your hair looks like, everyone wants to make sure that their hair is healthy while also looking like it’s been done by a professional on a daily basis. Because of hectic schedules, however, many people don’t have the time to focus on a specific hair care routine that does everything you’d want it to. On top of that, many recommendations come with a lot of products in tow which can end up being quite expensive.
However, there are some things that you can do to ensure that your hair remains extremely healthy while also looking like you’ve just come left a professional hair stylist. According to wiktionary.org, one of the golden tips for your hair care is to make sure that you’re using the right kinds of products – as well as the right brands, etc. – to ensure the best result possible for you and your hair. Using natural products with highly active ingredients will end up making a massive difference when it comes to how your hair looks and feels.
One of the best product ranges currently on the market for this kind of hair care treatment is WEN by Chaz Dean; the entire range is made up of 100% natural ingredients that have been proven to improve your hairs health while keeping it looking stylish. And when it comes to keeping your hair care routine short and sweet, WEN’s 5-in-1 conditioner can take all of the time and hassle out of taking care of your hair.
The Wen 5-in-1 conditioner manages to shampoo, condition, and deep condition and detangles your hair while also working as a leave-in conditioner. This is done without the use of lather or harsh sulfates that you might find in any other hair care products. This helps to keep your hair healthy, moist and manageable over the long term. For more hair care tips, follow Wen on Twitter.
Wen Cleansing Conditioner has received positive reviews since its inception. Many users have come out and shared their experiences with the product. For Emily McCluire, her experience with Wen cleansing conditioner entailed ups and downs. In her experience, she narrates that she was able to get the best service by the conditioner when she learned the way the product works. Skipping days without conditioning the hair resulted in greasy hair, however, when she washed it, she had positive results. One thing for sure was consistency and discipline. At the end of her experiment, she agrees that the product had excellent results on her hair.
Dean Chaz is the mastermind behind Wen cleansing conditioner. The product is famously known for being a five in one product. In it, there is a detangler that helps detangle clogged and detangled hair, it has a cleanser, conditioner and shampoo. Which means that in every application, one can get all the five products, which may save an individual time and money as well.
Dean spent most of his career learning the various types of hairs and the products that go well with each type. He invented WEN with the intention of helping people with different types of hair. What sets Wen apart from other products is the fact that it is applicable for all types of hair. The only difference is the amount of application one may use for different hair type. http://www.qvc.com/beauty/wen/_/N-rhtyZ1z141dz/c.html
Wen cleansing conditioner is also unique in the sense that its ingredients are all plant extracts. The product doesn’t contain lather which has negative effects on most hairs. Wen is a safe product that enables manage all type of hair, leaving it healthy and bouncy at the end of the day. The product contains ingredients that ensure that hair is hydrated and conditioned to maintain its sheen. For more hair care tips, visit Wen.com and follow Wen on Twitter.
For a longer period, buying lip balm required you to scan drug store and supermarkets in search of a small cylindrical tube of Chapstick. Things, however, changed seven years ago when spherical pastel-colored lip balm known as EOS started popping up everywhere. They took over shelves, online on Amazon and eBay. At Cosmos and Allure, beauty editors could not get enough of it. They acclaimed flavors such as grapefruit, sweet mint and honeydew. Later, Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen getting balls of EOS from their makeup bags.
On the beauty and fashion magazines, products from Evolution of Smooth (https://evolutionofsmooth.ca/) are splashed all over despite the founders of the company not speaking about their business strategy until recently. The products according to Kline Research became the second best-selling lip balm after Burt’s Bees. According to Kline Research, EOS has solely driven growth in oral care category. At present, it sells more than one million units in a week with promising prospects, since lip care in the globe is expected to steadily increase to $2 billion by the year 2020, which will be driven by the constant demand for natural and organic products that is the specialty of EOS.
Sanjiv Mehra, the co-founder and managing partner of EOS lip balm, says that for starters, they wanted to focus on creating and distributing products. After the overtime growth, they have come to believe in the importance for consumers knowing a little bit about the business as well as the values that company. Mehra together with Jonathan Teller and Craig Dubitsky were stricken by the lip balm category as the area of innovation because the products in the market could not be distinguished from those that were in existence for over 100 years before.
EOS Facebook: https://www.facebook.com/eos/