EOS, or Evolution of Smooth, round lip balms are currently available in money-saving four packs. The deal includes the popular flavors; Sweet Mint, Strawberry Sorbet, and Vanilla Bean. If you buy an assorted package, you’ll also receive a Pomegranate Raspberry stick. Yes, EOS has launched stick lip balms, along with have cream and lotion.
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The company’s products sell well because they don’t contain any parabens, gluten or petroleum jelly. Instead, the hydrating lip balms use sustainably sourced ingredients, such as jojoba oil, vitamin E and shea butter.
Target initially carried the latest EOS collection called Flavor Lab but they are now available in Ulta and Kohl’s stores. Flavor Lab has six delicious flavors out, including Eucalyptus. Lavender Latte, Sweet Grapefruit, Beach Coconut, Watermelon Frosé and Lychee Martini. In a novel way to develop new products, EOS brought together 19 social media influencers to help create the new flavors.
The influencers will promote the irresistible flavors with #eosflavorlab on Instagram. They will create content superior to other social media influencers since they were a part of the product’s development. EOS has relied on celebrities and tastemakers from the beginning; early marketing efforts had the noticeable round lip balm in Britney Spears and Miley Cyrus music videos.