Edwin Miranda is a marketing expert that has moved on from working for drug making companies to the CEO position of a marketing company in Florida. Taking on the marketing company for Edwin is both taking on a project and a challenge. Marketing agencies are dying being replaced with consultants. But consultants can’t keep up with larger companies and the prices can’t be beaten for smaller companies. But Edwin doesn’t believe that agencies have to die out or be something that companies view as not worth the cost. He does realize that the problem with most of the companies out there is they don’t have a good balance between creativity and productivity. While in recent years everything has become about productivity the artists and creative directors have moved on to be consultants. But that left marketing agencies without the talent in which they need to keep them competitive.
So Edwin started by making sure he had an entire creative department with only the best of people that not only are highly creative but very productive. Then, of course, he kept those that were great at productivity and the more technical end of the business as they are just as important to have in the company. By doing this he was able to make teams and then get hands-on with each team not only to make sure that they work well together but to make his vision clear. Edwin doesn’t want his company to ever live in the past as he demands that his company keep up with the ever-changing technology that is coming up. For this reason, he has even hired technology experts on to help the marketing team develop strategies to use the new technology coming out and even those that are still being developed so that they are ready at all times and never have to play catch-up.
Edwin Youtube channel : https://firstname.lastname@example.org