At the helm of one of the biggest companies in Brazil, RBS Group is the young but capable Eduardo Sirotsky Melzer. Also known as “Duda”, Mr. Melzer has been an effective leader to the media giant for about a year now. Based in Southern Brazil, the RBS Groups own and operates a number of high profile entertainment and journalism brands.
Mr. Melzer is the grandson of Mauricio Sirotsky Sobrino, the founder of RBS Group. That, however, is not to say that he got the chairmanship on account of blood relation. Far from it; Mr. Melzer is a highly educated and experienced business leader. He has a Bachelor’s degree in Business Administration from Pontifical Catholic University of Rio Grande do Sul (commonly abbreviated as PUCRS). Additionally, Mr. Melzer also has an MBA from Harvard Business School.
Duda Melzer has had a rich professional career thus far. His first job was as a franchisor for Sweet Sweet Way in his native Brazil. After that, he moved to the United States where he briefly worked as a consultant at Booz, Allen & Hamilton. He then left the position two years later for Delphi Corporation where he worked as a senior analyst. After a brief period at BoxTop Media as the CEO, Mr. Melzer left to join RBS Group where he was first assigned the title of General Director. He has over the years risen to the positions of Executive Vice President, President and is currently RBS’s Chairman and President. His greatest professional honor thus far has been being included in Cambridge Institute for Family Enterprise’s list of participatory leader.
Duda Melzer also doubles up as a successful entrepreneur. In 2002 he founded e.Bricks Digital, an investment company focusing on digital technology. The company has been performing quite well and currently has operations in both the United States and Brazil.