For a longer period, buying lip balm required you to scan drug store and supermarkets in search of a small cylindrical tube of Chapstick. Things, however, changed seven years ago when spherical pastel-colored lip balm known as EOS started popping up everywhere. They took over shelves, online on Amazon and eBay. At Cosmos and Allure, beauty editors could not get enough of it. They acclaimed flavors such as grapefruit, sweet mint and honeydew. Later, Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen getting balls of EOS from their makeup bags.
On the beauty and fashion magazines, products from Evolution of Smooth (https://evolutionofsmooth.ca/) are splashed all over despite the founders of the company not speaking about their business strategy until recently. The products according to Kline Research became the second best-selling lip balm after Burt’s Bees. According to Kline Research, EOS has solely driven growth in oral care category. At present, it sells more than one million units in a week with promising prospects, since lip care in the globe is expected to steadily increase to $2 billion by the year 2020, which will be driven by the constant demand for natural and organic products that is the specialty of EOS.
Sanjiv Mehra, the co-founder and managing partner of EOS lip balm, says that for starters, they wanted to focus on creating and distributing products. After the overtime growth, they have come to believe in the importance for consumers knowing a little bit about the business as well as the values that company. Mehra together with Jonathan Teller and Craig Dubitsky were stricken by the lip balm category as the area of innovation because the products in the market could not be distinguished from those that were in existence for over 100 years before.
EOS Facebook: https://www.facebook.com/eos/