Lori Senecal, the head of Crispin Porter + Bogusky Global, is expected to relinquish his position by the end of 2017. Lori joined the company in 2015 as the chief executive of MDC Partners.
Lori’s role at Crispin Porter + Bogusky Global
Before taking up this role at Crispin Porter + Bogusky Global, she worked at the MDC Partners Network. According to Chuck Porter, the founder of Crispin Porter + Bogusky, Lori has been a great asset to the company, and she has helped the business to grow into one of the leading companies in the United States. Lori has helped the company close some significant transactions, such as the landing of the American Airlines, a deal that she facilitated in 2015. In a press release, Porter said that Lori has been instrumental in helping the company develop a strong leadership team. Daniel Aldrich will be the executive succeeding Lori as the CEO of the enterprise. Aldrich was a managing director of the Crispin Porter + Bogusky Boulder and was also involved in the acquisition of the American Airlines account.
About Lori Senecal
Lori Senecal is an alma mater of the McGill University where she completed a course in marketing and finance. She is skilled in integrated marketing, digital strategy, and advertising. Lori has been working for Crispin Porter + Bogusky since 2015. As the chairman, Lori has enabled the company to acquire recognition in the local and international market. Before joining this agency, she worked for Kirshenbaum Bond Senecal + Partners located in the Greater New York City Area as the global executive chairman.
During her tenure in this company, she helped in growing the firm from 250-person agency to 900-person Company. This achievement enabled Kirshenbaum Bond Senecal + Partners to be listed as one of the best places to work. She also used to work for MDC Partners as the president of the company. Lori is a skilled professional, and her efforts enabled Crispin Porter + Bogusky agency to win various awards, including the esteemed Creativity Innovators of the Year. In 2016, she was named the one of the top agency executive to watch. As the principal of Crispin Porter + Bogusky, she also enabled the company set up offices in various parts of the country.
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