Luiz Carlos Trabuco is the CEO of one of the largest banks in Brazil known as Bradesco. Luiz Carlos Trabuco was born in Sao Paulo in 1951. He is a graduate of the University of Sao Paulo.
Luiz Carlos Trabuco was appointed to the position of CEO in 2009. This was at a time when the company was facing major challenges and its growth had slowed down significantly. The bank was no longer a worthy competitor in the top leagues of banks. Luiz Carlos Trabuco was appointed to this position so that he could help the situation by resuscitating its competitive edge in the banking sector.
Trabuco came with a philosophy to serve its clients better rather than concentrating on the leadership of the bank. According to Luiz Carlos Trabuco, leadership alone is not sufficient enough to accomplish the goals of a firm. The best platform for the bank to accomplish its goals is in the municipalities.
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Since his appointment, Trabuco has ensured that the fortunes of the bank have turned around. In 2015, he made the decision to purchase the HSBC Brazilian Subsidiary. This action was intended to revitalize the bank. HSBC subsidiary was bought at $5.2 million. This acquisition ensured that Bradesco gained an edge over competitors in the private sector. The formation of Bradesco plus the HSBC created a bank that was three times larger than its immediate competitor Itaú Unibanco.
Apart from purchasing HSBC subsidiary, Luiz Carlos Trabuco has steered the bank into growth through his brilliant leadership abilities. He applies wisdom and persistence in his work so as to realize desired goals. His personal attributes played a big role in ensuring that he rose to the position of CEO. The banking sector being a crucial sector of a country’s economy means that the impact of Luiz Carlos Trabuco achievements has not only been felt in the banking system but also in the entire Brazil’s economy.
Luiz Carlos Trabuco started as a junior employee of Bradesco and has worked his way up to the topmost position in the bank. He joined the bank about four decades ago and has witnessed every stage of the bank development.
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