Nicolas Krafft was proud to be part of the team behind L’Oréal’s latest fashion show in Paris. Le Défilé L’Oréal Paris celebrated the diversity of beauty on a runway that was specially designed to float down the Seine river that runs through the capital of France. Along with big names in fashion that were in attendance, there were also stars from television, movies, and even the Paralympics in attendance. Even the models who graced the runway were incredibly diverse for these types of events. There is beauty everywhere and L’Oréal hopes to feature the many different types that are present throughout the world.
The mission of L’Oréal, to make beauty accessible to everyone through their products and campaigns, is shared by Krafft, who is passionate about the brand and the people behind it. The show featured the famed hair and makeup artists Stephanie Lancien and Val Garland. Together, they were able to create 70 new looks for the Paris show. There were 13 different brands that featured models at the show that included Miu Miu and Balmain amongst some other big names in the industry. Chopard also had the opportunity to feature their jewelry on the catwalk as well.
While many fashion shows are meant to be exclusive to the elite, Nicolas Krafft and L’Oréal wanted to make the show accessible to as many people as possible. The entire event was filmed by several different drones and then broadcast to more than 2 dozen countries. The show could also be viewed on huge screens that were installed along the shores of the river to be viewed by those passing by.
While Nicolas Krafft is a General Manager of the Pulp Riot brand from L’Oréal, he has been with the company for around a decade and a half in 5 other roles. From 1990 to 1995, Nicolas Krafft attended the University of St. Gallen where he studied Business Management. He later completed a Corporate General Management Program in 2006 at INSEAD. He has had a lot of involvement in L’Oréal’s attempts to modernize their image by portraying many different ideas of beauty.